Websession Kundenorientierung_1920x540

Customer orientation in online trade

The websession on February 23!

Learn how to effectively launch your new online store or efficiently optimize your existing platform based on a customer journey use case - get the most out of your growth opportunities.
  • Our online events
  • 23.02.2021 17:00
  • 23.02.2021 18:15

Online trade? Yes, but with brains.

Since the pandemic at the latest, retailers have become increasingly aware of the relevance of e-commerce as a sales channel. However, the statement "we'll just go online" does not work in this complex environment. Inefficient order processing, user-unfriendly interfaces and poor customer service are often the result.

In order to be successful in online retailing, the entire customer journey to the product must be served effectively - to achieve this, it is essential to align all relevant company areas and their processes with the digital path.

On the basis of a use case, you will receive concrete impulses on how to implement your new online platform in a target-oriented manner and successfully optimize existing stores - including success factors and stumbling blocks.